We are a set design & fabrication company with experience in-store display, both small and large scale in size, from wood to steel and aluminum. We can custom make shapes and platforms for your store display needs.
Clients are excited about this service! Art Film Group has built super creative and functional store windows which are windows in a shop displaying items for sale or otherwise designed to attract customers to the store. A store window is a term known in North America and a shop window in the United Kingdom. Whichever you prefer to call or wherever you order it we can do a great job!
The current trend of store windows is much more than merely dressing mannequins. They are often the masterminds behind the attractive window displays, elaborate holiday decorations and in-store displays in department stores, boutiques and other retailers.
Art Film Group builds displays with visual merchandising on retail businesses the single and most important reason is to engage and inspire shoppers, to encourage them to buy more of the store products and then, increase the business owners’ sales. We are not visual merchandisers but we can provide proper advice about materials and design.
- You can bring your idea, and we will elaborate a display design for you. The most essential elements of effective visual merchandising are:
- Balance: Asymmetrical rather than a symmetrical balance with the display.
- Size of objects: Place the largest object on display first.
- Color: Helps set mood and feelings.
- Focal Point: Where product and props/signage and background come together.
- Lighting: Should accent focal point, if possible.
- Signage: The one element we often see missed is signage. It can make or break the display.
- Simplicity: Less is more…minimalism is the trend!